The “metaverse” is everywhere you look these days, and it seems like the tech community is largely in agreement that it will exist in some form or another someday. Today though, it’s still very much in its infancy. That in itself makes it an exciting time, with many questions left unanswered in terms of just what the metaverse should look like; how it will grow and take shape, as well as how companies and brands will participate in a way that’s truly meaningful for the next generation of digital citizens.